New Riff Distilling hosted what it billed as the “World’s Biggest Bourbon Toast” on the Purple People Bridge on July 31st.

More than 500 participants from Kentucky and Ohio filled the Purple People Bridge in an event that featured a preview of New Riff Bourbon, which officially launched on August 1st.

The goal of the event, which is expected to take place annually, was to set a Guinness World Record.

Ken Lewis, Founder of New Riff Distilling, delivered the toast. He was joined by Newport Mayor Jerry Peluso, Northern Kentucky Chamber of Commerce President Brent Cooper and local elected officials, dignitaries and a host of bourbon aficionados.